Importance of Having a Website
It's 2026, and customer behavior has fundamentally shifted to adapt to advancing digital technologies. The thick Yellow Pages have been replaced with online directories, and websites have become the go-to source for information on businesses and services. People are now more likely to search for a business online than look it up in a physical book.
With access to more information than ever, customers can find what they're looking for with just a few clicks. As a result, businesses need to adapt their marketing strategies to meet modern consumer needs. 97% of people learn more about a local company through the Internet. If you want to grow your business by being in front of the right audience, you must be found online – meaning you must have a website.
If you want to increase your revenue, you need a website. It's as simple as that. Potential customers are searching for businesses like yours online, and if you're not there, they'll find someone else who is. Here are the top reasons why your business needs a website in 2026.
Reason #1: Your Customers Expect You Have a Website
Your tech-savvy customers expect you to have a website to find more information about your business. Having a website is not just about having an online presence – it's like having a storefront; it's just expected. If you don't have a website, customers will think you're either too small-time for them or not tech-savvy enough to keep up with the times.
Your website delivers your marketing message 24 hours a day, 365 days a year. Unlike e-commerce sites, most professional websites are information-oriented and try to solve visitors' pain points.
Reason #2: Your Website Offers Social Proof
How will people know you're a legitimate business without a website? A website is essential for providing social proof and establishing your credibility as a business. It shows potential customers that you're serious about your operations and have something to offer.
Customer behavior is primarily driven by what others say about your business. Since prospective buyers are already searching for you online, including customer testimonials on your site is a great way to inspire potential buyers and provide social proof.
Reason #3: You Control the Narrative Through Your Website
While controlling what people say about you is difficult, you can influence your brand perception by writing your own story on the website. A website is far more effective than print ads or brochures when it comes to helping brands spread their message, vision, and mission.
According to SEOTribunal, there are 5.6 billion searches on Google every day. With that kind of search volume, someone might be online right now searching for your exact service. If you don't have a website, guess who will get the business? That competitor next door with a great-looking search-optimized website.
Reason #4: Your Website Allows You to Maximize Your ROI
If you're running a business, maximizing return on investment (ROI) is likely a top priority. Here are key ways to ensure your website generates maximum ROI:
- Design your website with your target customer in mind
- Invest in search engine optimization (SEO) so your site appears high on search results
- Use compelling calls to action (CTAs) throughout your site
Creating a website using tools like WordPress and Elementor doesn't cost much money but provides more bang for your buck. A search-engine-optimized website lets you reach thousands more potential customers without investing much.
Reason #5: Website Adds To Your Company's Credibility
These days, people are much more likely to research a company online before purchasing, which means having a website is essential. A website is like a virtual business card for a company – it's one of the first things potential customers will look at when considering doing business with you.
According to a study, 75% of online users acknowledge judging a company's credibility based on its website's design. People are likely to engage with a company they can trust, and the website is the stepping stone towards building that relationship.
Reason #6: Your Website Enables You to Compete With Industry Giants
Having a website gives you a fair chance to compete with the giants of your industry. When an optimized website is created, it can rank higher and be in the right place at the right time. By leveling the playing field, a website allows small businesses to thrive in today's competitive landscape.
A prominent position on search results is one of the many ways to challenge your industry giants. If you don't dominate the Internet, you give your customers a reason to buy from the competition.
Reason #7: Your Website Can Make Up for Fading Social Media Reach
As of July 2023, the average engagement rate of an organic Facebook post ranges from 2.58% down to just 1.52%. As social media's reach decreases, having a website is more important than ever. A website is a great way to control your content and ensure your audience can always find you.
Many companies are now switching to building websites instead of relying solely on social media platforms. While social media can potentially increase business, managing an account just on them can be a huge mistake.
Reason #8: Your Website Lets You Extend Your Working Hours
With a website, you can reach a global audience 24 hours a day, seven days a week. Whether you're selling products or services, your website will work for you even when you're sleeping. Having a website means your content is available to customers anytime during the day, at their convenience.
Reason #9: Your Website Is Where You Showcase Your Offerings
A website is the first interaction of your target audience with your brand. By including product information and pictures on your website, you can give visitors an overview of what you have to offer. You can also showcase your offerings with features, brief video tutorials, downloadable PDFs, awards, testimonials, and all the features that can reduce your visitors' pain points.
Reason #10: Your Website Is Where You Showcase Your Offerings
It cannot be stressed enough that a website is the first interaction of your target audience with your brand. How you position your business is totally in your control.
A website can provide detailed information about your offerings and generate leads and sales. By including prominent calls to action, businesses can encourage website visitors to contact them or make a purchase. A website can also build brand awareness and establish credibility through testimonials, case studies, and customer reviews.
By featuring product information and images on your website, you can give visitors an overview of what you have to offer without bombarding them with too much information at once. You can display your offerings with features, provide short video tutorials, downloadable PDF instructions, highlight awards and testimonials - all features that alleviate your visitors' pain points. This increases the average time customers spend on the website and influences their decision to contact you.
Tips for Getting Started With Your Website Design Process
Ready to create your website? Here's how to get started with professional help from talented freelancers:
1. Website Strategy & Planning
Start by defining your website's goals and objectives. Need help with strategic planning? Find expert website strategists on Fiverr who can help you map out your digital presence and create a winning strategy.
2. Choose Your Domain Name
Your domain name should ideally match your company name or reflect your business line. Make it catchy and memorable. Get a .com domain name from Namecheap for $6.49 instead of $15.
3. Professional Website Design
Your website design should be a product of brainstorming sessions and professional expertise. Ensure your site layout is easy to navigate and doesn't follow your competitors. Hire top-rated web designers on Fiverr who can create stunning, custom websites that reflect your brand perfectly.
4. Content Creation & Copywriting
Quality content is crucial for engaging visitors and improving SEO. Work with professional copywriters on Fiverr who can craft compelling website copy that converts visitors into customers.
5. SEO Optimization
Optimize your website for search engines by including targeted keywords and phrases. Get comprehensive SEO services from Fiverr specialists who can boost your website's visibility and ranking.
6. Logo & Branding
A professional logo and consistent branding are essential for credibility. Discover talented logo designers on Fiverr who can create memorable brand identities that make your business stand out.
7. Web Development & Functionality
For complex features and custom functionality, you'll need skilled developers. Connect with experienced web developers on Fiverr who can bring your vision to life with clean, efficient code.
8. Analytics & Optimization
Use analytics tools like Google Analytics to track user activity and adjust your site accordingly. Find analytics experts on Fiverr who can set up comprehensive tracking and provide actionable insights.
9. Ongoing Maintenance & Support
Keep your website updated and running smoothly with regular maintenance. Get reliable website maintenance services on Fiverr to ensure your site stays secure and performs optimally.
Pro Tip:
-Don't try to do everything yourself. Investing in professional services through platforms like Fiverr can save you time and deliver better results than DIY approaches. With thousands of verified freelancers specializing in every aspect of web development, you can build a professional website that truly represents your brand and drives business growth.
Remember to include a clear call to action on each page of your website so visitors can take the desired action, such as contacting you or purchasing a product. Your website is your digital storefront – make it count!
